EFFORT UNIVERSITY
Our Purpose is to be the Ultimate Resource for Sales Teams with limited resources that are committed to developing their Personal and Professional Mastery.
Each course is live via Zoom, interactive and hands on, with course materials provided. Courses are available by contacting steve@effort-today.com.
Courses are designed to build on foundational knowledge from previous course. No jumping ahead.

"Ultimately, there's one investment that supersedes all others:
Invest in yourself, and everybody has potential they haven't used yet."
- Warren Buffet
Workshop Overview
"If you're looking to increase your team's sales skills and techniques, I highly recommend working with Steve. He has a wealth of knowledge and experience in the field, and he was able to help our team learn new strategies that have already started translating into more sales. His strategies are not your "typical" teachings, they're about mindset and our personal behaviors. Ultimately that has the largest impact on our success (personally & professionally). He's engaging, personable, and truly passionate about helping.
Best of all, he's FUN!" -Adrianne M.
EFFORT 101
PREPARATION
Will Smith famously said “So if you stay ready, you ain't gotta get ready”. Some Salespeople are looking for their companies or some magical “other” to put them in position for success – when the reality is we have to put ourselves there. Preparation for Salespeople means being ready at all times, understanding the personal responsibility scope of that and the Effort it entails.
Course covers:
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3 Pillars of Preparation
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3 Types of Sales Paths available for Salespeople
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The “Tax” we unconsciously charge our customers and how to remove. (yes – there are 3 kinds)
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5 Key Areas of Sales success – not mentioned in most Sales training.
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Goal Setting

Classes limited to 25
February 8, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
February 15, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
February 20, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
March 3, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
April 19, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
June 22, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST

5:00 pm UK
6:00 pm EUROPE
5:00 pm UK
6:00 pm EUROPE
5:00 pm UK
6:00 pm EUROPE

5:00 pm UK
6:00 pm EUROPE
5:00 pm UK
6:00 pm EUROPE
5:00 pm UK
6:00 pm EUROPE

EFFORT 201
PRESENTATION
In the Sales world – Presentation isn’t a once in while scenario – it is literally Every Day. Build your best possible Presentation for Sales Success. Your Presentation determines you Success. Period.
Course Covers:
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3 Steps to an Awesome Presentation
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Building Value by Getting Credit
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Making the Invisible – Visible.
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The Power of Practice
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Developing a Creative Monopoly

Classes limited to 25

April 11, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
April 25, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
5:00 pm UK
6:00 pm EUROPE
5:00 pm UK
6:00 pm EUROPE
EFFORT 301
PUNCTUATION
How do you want this interaction to end – what punctuation?? A period, question mark? Colon or semi colon? … to be continued? We emphatically want it to end with an Exclamation point!!!!!!!!!
Course Covers:
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Asking the BEST Questions for engagement
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Uncovering and handling Objections
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Closing Sales without the Anxiety (for anyone)
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Getting Good

Classes limited to 25
June 14, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST
June 27, 2023
12:00 pm EST
11:00 am CST
10:00 am MST
9:00 am PST

5:00 pm UK
6:00 pm EUROPE
5:00 pm UK
6:00 pm EUROPE