Sales Hero Maxim #2 - "Anything worth achieving requires Effort." This seems self-evident; however, the level of Effort put forth on critical aspects of Sales and Life would suggest otherwise. Nothing positive happens on its own. Or by a shortcut. Or a "hack". (I hate that word and concept) What happens to and for us is a result of our level of Effort as well as our consistency in that Effort. Showing up and putting in the reps. If things aren't going exactly as youwould like