Overwhelm

Some data says the human brain is overwhelmed with 7 pieces of information.

This explains why some sales presentations end up without a sale. Too much information.

When you look at the dynamics of a successful sales presentation, from the lens of the most influential aspects - you have to choose very carefully what you are going to say about the product or service.

We have to "sell" the prospect on us individually.

We have to get credit for the value of doing business with our company.

Explain our products or services. Then, we'll have to suggest a product or service that will be the solution and then ask them to proceed with the purchase, explaining why now is the best time to make a decision, and overcoming objections if presented.

4-5 segments of information that have nothing to do with the product, yet the product is why we are speaking in the first place.

We have to be relentlessly efficient with our words in every aspect to avoid creating cognitive overload for our prospects.

It cannot happen without focused Effort.