Preparation

Research indicates that only 13% of buyers feel like sellers are adequately prepared. Ouch.

Maybe we don't fully appreciate what that means in Sales:

*Setting clear objectives

*Anticipating objections (at every step)

*Developing strategies to address customer concerns

All of these foster Trust and increase the likelihood of closing the sale.

Without them - the opposite occurs.

Preparation is the Ultimate differentiator for Sales Professionals.

We cannot expect to rise above the level of our Preparation.

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