Like anyone in sales trying to make something happen, I've been hearing this word a lot lately. And every single time, after 40 years, I am still genuinely surprised. A healthy mindset toward NO is always required: Not taking it personally (rejection of the offer, not you) and viewing the NO as a "not right now". Every single NO takes you one step closer to a YES. Sales Hero Maxim #7 - "Everyday is a Presentation" challenges us to constantly assess and evaluate our effectiven