NO

Like anyone in sales trying to make something happen, I've been hearing this word a lot lately.

And every single time, after 40 years, I am still genuinely surprised.

A healthy mindset toward NO is always required:

Not taking it personally (rejection of the offer, not you)

and viewing the NO as a "not right now".

Every single NO takes you one step closer to a YES.

Sales Hero Maxim #7 - "Everyday is a Presentation" challenges us to constantly assess and evaluate our effectiveness; the truth is no one gets them all.

No one bats 100%.

We just strive to get the majority.

It takes a lot of EFFORT and a thick skin in a Sustainable sales career,

Embrace it,