Being in Sales means living with the constant pressure of "making the sale" or "closing the sale".
Neither Good nor Bad - just the way it is.
When we focus or think of just that specific outcome (Closing), we create a one-dimensional sales approach, that can hinder our effectiveness tremendously.
Instead of pursuing Sales, we have to create a Process where Sales can occur. A Multi-dimensional process that benefits both parties.
The parts necessary before Closing sales can be achieved with regularity:
Preparation
Prospecting
Approach
Presentation (a good one!)
Overcoming Objections
these become the road map to the Process of improvement and changing the script of the seller/buyer relationship.
Pursuing and Developing a Sales Process that works doesn't happen in a day.
It happens Daily.
Comments