Pursuit

We spend our careers in Pursuit of sales, looking for the techniques and actions that somehow help us achieve that goal.

While important, our time would be better spent creating a completely effective Process where Sales can occur.

A Process carries us through the days (and we all have them) when we lack the motivation and commitment to excellence that otherwise drives our actions.

Question every action for effectiveness (and be brutally honest with yourself), Create something better and more relevant, then Commit.